The Sales Map Must-Win Session is
a one-day planning session focused
on a single must-win sales opportunity.

The session gives you an objective reckoning of where you stand and identifies what you must do to advance your position. We look closely at the customer’s needs and priorities, and at the unique strengths your team can bring to bear. The intersection of these factors becomes the centerpiece of your sales plan.

Sales Strategy Planning Building on this analysis, you come away with a detailed, action-oriented plan to win the business.

The Must-Win Session is a collaborative planning session, not a training session. We run it not so much for you as with you.

Your session will be led by a successful sales professional, typically with extensive experience in your industry. Additionally, we recommend that a manager from your organization assist in leading the session, and afterward serve as the principal driver of the sales plan.

Why the Must-Win Session?

To Win Critical Business

When it’s a deal that is critical to your business, the Must-Win Session makes sure you leave no stone unturned.

To Align Your Forces

Bring together a multidisciplinary team to work on your sales objective, providing an opportunity for effective
collaboration and fostering commitment to the common goal.

To Sell Something New

The Must-Win Session uses your own sales scenarios to help you identify selling strategies that will work.

To Leverage Your Training

The Sales Map Must-Win Session is focused on real work and uses common business language, so it builds on
whatever sales method your company uses.